MOJO: MEDIA LANGUAGE

 

Main splash / image: who is it and does it celebrate the person? How is it lit? Is the singer made to look important? How many other images are there? 

The cover of mojo shows Neil Young. The cover is very well lit and is very colourful which means it presents the person in a good way. Neil is made to look important as he is the centre of attention with a close up shot of his upper body and face. There are a few other images like the one in the bottom left which is a CD cover. This shows that the magazine is advertising Neil's music.

How 'busy' is the cover as a whole?

Are there cover lines (additional articles)? How organised are they? Do most music magazines have a similar number of cover lines (additional articles)?

The cover has lots of things going on as there is a lot of writing on the sides This writing is talking about all the articles inside the magazine. The cover lines are very organised and easy to see, most magazines normally have a similar number of cover lines.

What are the main colours and is there an accent colour?

The main colours are blue and a sunset shade of orange. 

Is there a cover mount and is this typical of MOJO?

This is a typical MOJO front cover as it has a big picture in the middle and other articles/adverts on the side.

LEGO INDUSTRY TERMS

 

• franchise:  A film series, tv shows or film collection that all take place in the same fictional universe and timeline, or marketed as a series. For example the Lego movies and Avengers movies are a franchise.

 

• synergy: where two or more products or organisation help each other and work together to promote a product. an example is Lego movies uses miniature figures that are Lego related.

 

• tent-pole production: a big-budget movie whose earnings are expected to help compensate the studio for its less profitable movies.

 

• ensemble cast: An ensemble cast is one which is composed of multiple actors and performers who are typically assigned roughly equal amounts of screen time. In the Lego movie the ensemble cast is Wyld Style, Emmet, Vitruvius, Lord Business, Uni-kitty, Shakespeare, Batman etc

 

• conglomerate:A media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. For example Lego land is linked to the Lego movie and is owned by the same company

 

• vertical integration: When a Media Company owns different businesses in the same chain of production and distribution. For example, the Lego movie company owns the movie and the video game too which is in the same chain of production and distribution as the film

 

BBFC MOVIE AGE RATING’S:

The age ratings in order go U, PG, 12A, 12, 15, 18. U is suitable for all views. PG is suitable for all with parental guidance. 12A is suitable for 12-year olds and older to see at cinema, unless with an adult, if the child is under 12 the adult can choose if it is suitable for them. 12 is suitable for 12 and above. 15 is suitable for 15 and above. 18 is suitable for 18 and above.

According to the BBFC, the Lego movie was rated a U, meaning it is suitable for all viewers. This is rated a U since there some very mild bad words, like heck, darn, butt and bum. These words aren’t very bad so can be said in front of children. There is a bit of fighting in the movie. They do kick and punch each other, a few of the Lego heads pop off too. But since it is Lego and not real humans it is not that bad. The fighting is very mild fighting and wont cause any nightmares or scare the children.

 

PEGI GAME AGE RATINGS:

PEGI 3 is rated for all ages, no bad language or anything frightening or views, maybe a mild amount of fighting. PEGI 7 is had mild fighting and can also have scene or sounds that may be frightening for younger children. PEGI 12 has slightly more graphic fighting, sexual posturing can be shown and any bad langue must be mild. PEGI 16 has violence and sexual scene are more graphic, use is bad words are allowed and alcohol and illegal drugs are shown. PEGI 18 has killing and fighting in graphic images and against defenceless characters, explicit sexual scenes are allowed. Alcohol, illegal drugs and gambling are also shown.

The Lego movie video game is rated PEGI 7. This is because it has battles where the Lego characters need to hit each other and then once hit can fall into little Lego pieces. There is mild violence.

 

Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

emmet comes across as a very chill and calm guy. he isn't anything special, he wants to fit into the crowd and be a ordinary person. He has no special qualities and is a people pleaser so does what he is told with no fuss. He is a bit clueless and does not seem like the type of person to be hero. the hero is normally different and he is not.

the trailer is effective in promoting the film because it shows he theme and lightness of the movie. it shows it is a bouncy and colourful film, with nothing remotely scary or dark in anyway. it shows a repetitive and kid-like song, witch represents the whole movie and shows what its like. the trailer shows the storyline and main characters in it and even what some are like.